Star India is showing the matches across its sports network.
Sony India and Zee Entertainment Enterprises (ZEEL) have agreed to sell three Hindi channels--Big Magic, Zee Action and Zee Classic--to address anti-competition concerns arising out of their proposed merger. The broadcasters submitted their proposal to the Competition Commission of India (CCI), which gave a conditional approval on October 4. On Wednesday, the CCI made public its detailed 58-page order, specifying the channels that would be dropped.
The broadcaster's live streaming platform Hotstar saw 100 million daily active users during the India-Pakistan match, making it the highest-ever single day reach for the platform.
Advertising on television continued to show momentum in May despite the surge in Covid-19 infections and the temporary suspension of the Indian Premier League (IPL), a high-impact television property. The data shared by the Broadcast Audience Research Council of India (BARC) on Thursday shows that advertising volumes in May were up 64 per cent year-on-year. However, there was a marginal dip sequentially, that is, in comparison to April 2021, when advertising had touched a record high owing to the start of the summer season and the return of the IPL to India after being held in the United Arab Emirates in 2020.
Females contributed to 47 per cent of the tournament reach.
The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's telecast.
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.
he battle has moved to the small screen and guess who's winning? Urvi Malvania reports.
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
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