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Vijay's Political Challenge Begins Now

Vijay, with his chief ministerial ambitions, is a one-man army, at least as of now, and his campaign team considers him omnipresent. He has to be present in all districts, if not all constituencies......

Who Will Vote For Vijay, And Why?

Where do Vijay and his TVK expect to get their votes from?Vijay has a huge fan following among women, but will they automatically become his voters like they had done for MGR's AIADMK, asks N......

Rajinikanth to launch television channel

Thalaiva's name and photo will appear on the logo and label of the channel.T E Narasimhan reports. Rajinikanth, who first announced his political debut last year, will soon launch a news channel......

Where does Rajinikanth's politics go from here?

Indicators are that there has been little enthusiasm for Rajinikanth’s entry into politics, owing possibly to his ‘hide-and-seek’ game over the subject since the early to......

Will Vijay Do Business With The BJP?

If the BJP has to work as a junior partner of Vijay's TVK, then either the party will have to change the state leader, or the latter should change himself.Incidentally, ever since Vijay started......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan. IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

How airlines plan to draw passengers' attention

Air Carnival, Air Asia, TruJet try innovative ways to break the clutter in a crowded turf Over the past few years, a host of regional airlines have set up their base in the South; TruJet, Air......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

How Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market Image: Premier Padmini; Photograph: Mr Choppers/Wikimedia Commons Long before the iPad got invented in Cupertino,......

Brand Rajinikanth goes viral!

With just a week for the release of Rajinikanth's Kabali, the makers are going all out to cash in on the superstar's popularity. From planes to telecom companies to T-shirts, mobile cases, coffee......

The Gentle Colossus Of Tamil Cinema

Whether it was in the company of superstars Rajinikanth and Kamal Haasan -- or, on rare occasions with both together, among others -- Saravanan's demeanour would stand out, recalls N Sathiya......

The Cult of Brand Rajinikanth

It's only fitting that veteran actor Rajinikanth, whose stardom has transcended regions, generations and time, and is arguably the most unprecendented success story in Indian films,......

'From age 7-70, everyone loves Brand Rajinikanth'

Chartered accountants P C Balasubramaniam and Ram N Ramakrishnan have co-authored a book on Tamil superstar Rajinikanth called Grand Brand Rajini. On his birthday on December 12, the authors tell......

Why This Diwali Will Be Very Different...

'It's heartening to see that the festive energy is being driven not only by star-led blockbusters but also by fresh, content-rich films.' IMAGE: Ayushmann Khurrana and Rashmika Mandanna in Thamma.......

'One Can't Monopolise Captain Cool'

If the 'Captain Cool' trademark goes through, it could trigger a wave of similar attempts by celebrities to trademark nicknames given to them by fans. IMAGE: Mahendra Singh Dhoni during IPL 2025.......

Sachin@50: 50 Interesting Facts

Photograph: Hitesh Harisinghani/Rediff.com On Monday, April 24, 2023, Sachin Ramesh Tendulkar will be 50 years old. For those of us who first saw him stride onto a cricket field aged 16 back in......