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He Brought Bharat To Indian Advertising

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey.An observer who seemed to know what made the country tick, a man who could find humour in life's everyday......

Has Vijay Changed After Karur Stampede?

Vijay, despite the loud message from his delayed arrival at the road-show/stampede venue, and more so his continued inaccessibility for fans-turned-cadres after graduating from a super-star to a......

How Brand IPL turned into Great Game of Deception

As the IPL fiasco gets bigger and murkier, cricket managers and politicians alike are trying their best to prevent India's premium brand from blowing up in their faces. Each day brings forth a new......

IPL Boosts JioHotstar To 200M Subscribers

The subscriber count made JioHotstar one of the largest OTT platforms in the world. Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy cottonbro......

Brand IPL still scores heavily

The sixth edition of the Indian Premier League got off to a flying start on Tuesday.But away from the glitter, many industry experts had raised doubts over the T20 tournament’s effectiveness......

Brand IPL still rules unchallenged

Despite mounting criticism against the Indian Premier League and allegations of match-fixing in the cricket tournament, a report by KPMG and the Confederation of Indian Industry has said IPL is the......

Dhoni as a brand will continue to reign even if he retires post IPL

With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj......

IPL Final Mints Money For Pubs, Restaurants

The cricketing extravaganza became a business opportunity for everyone, from five-star hotels to cafes to street vendors across the country on Sunday. IMAGE: Sunrisers Hyderabad Captain Pat......

'More Games Would Be Prudent For IPL'

'At some point, we need to look at reviving the Champions League to shorten the gap between the end of the IPL and the auction and keep that excitement alive.' IMAGE: Royal Challengers Bengaluru's......

Google reveals most-searched IPL team in 2025

IMAGE: Punjab Kings are co-owned by Bollywood actress Preity Zinta. Photograph: BCCI IPL side Punjab Kings have achieved a significant global milestone by ranking fourth in Google's list of the......

Will RCB have a new owner ahead of IPL 2026?

IMAGE: Royal Challengers Sports Pvt Ltd "has been a valuable and strategic asset" but is "non-core" to United Spirits' alcobev business, Diageo CEO Praveen Someshwar said in an exchange filing.......

IPL's Valuation Hits Flat Pitch

The IPL's overall valuation fell by 8 per cent to Rs 76,100 crore in 2025. IMAGE: Royal Challengers Bengaluru celebrate RCB's winning the Indian Premier League 2025 at the Narendra Modi stadium in......

RCB's Salt on his equation with Kohli

IMAGE: Phil Salt and Virat Kohli gave RCB fiery starts in their season-winning campaign in IPL 2025. Photograph: BCCI Phil Salt has opened up about his initial reaction after being picked up by......