Escalating geopolitical tensions in West Asia are prompting investors with exposure to Dubai's real estate market to reassess their portfolios. And, in this rejig, India is emerging as a stable destination for capital investment and long-term growth.
With deals close to Rs 70 crore, GoT could turn out to be the most merchandised entertainment property of the year in India.
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
'He resonates more with the youth which is always something brands want.'
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