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Bhavik Vora

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Brands scramble to play the GoT game

With deals close to Rs 70 crore, GoT could turn out to be the most merchandised entertainment property of the year in India.Urvi Malvania reports. IMAGE: Daenerys (Emilia Clarke) and one of her......

Ayushmann charges Rs 15-20 cr for ads!

'He resonates more with the youth which is always something brands want.'Urvi Malvania reports. IMAGE: Ayushmann Khurrana with the Samsung Galaxy A9. Photograph: Kind courtesy samsung.com That is......

IPL teams leverage star power

Even though CSK was benched for two years, the popularity of the team, mainly because of the their player line-up and its swashbuckling skipper Mahendra Singh Dhoni, is intact.Urvi Malvania......

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Coming to India and making

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