With deals close to Rs 70 crore, GoT could turn out to be the most merchandised entertainment property of the year in India.
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
'He resonates more with the youth which is always something brands want.'
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