Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major.
An interview with ad guru Alyque Padamsee.
These are some of the controversial but interesting questions the late Alyque Padamsee has raised in his last book, Let Me Hijack Your Mind.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
The Telugu film also starring Shazahn Padamsee is produced by Nagendra Babu (Chiranjeevi's brother) under the banner of Anjana Productions and directed by Bhaskar of Bommarillu and Parugu fame.
Chiranjeevi's son talks about his latest Telugu film that also stars Genelia D Souza and Shahzahn Padamsee.
The Citizens Action Group invites nominations for Bravery Awards instituted in honour of those who lost their lives while trying to save people during the recent floods in Mumbai.
Shazhan Padamsee talks about her film debut, Rocket Singh: Salesman Of The Year.
Ranbir Kapoor talks about his new film Rocket Singh Salesman Of The Year and much more.
A business quiz on company logos and mascots.
A Public Interest Litigation against bandhs was filed in the Bombay high court by AGNI, theatre personality Alyque Padamsee and former municipal commissioner B G Deshmukh.
Kalam has asked them to give him suggestions on how to contain fascism.
A look at the top posts on social media from your favourite Bollywood celebrities.
The jobless armies of youthful India are getting angrier and desperate, warns Shekhar Gupta.
'A girl on Instagram got very angry with me and wrote, 'Yeh toh shakal se he harami lagta hai, yeh real life mein bhi harami hi hoga.'
Friends of Vinod Mehta came together to remember the man and his legacy.
In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.
Balbinder Singh Dhami, who has played an inspector, for over a year, in The Zee Horror Show, took on the role of a witness on Monday. It was a part he had no experience of.
'When Vidhie was born, Indrani doted on her and was everything one could ask for in a mother and a wife. Then one fine morning, we heard that she had dumped Sanju and left for Mumbai.' 'It's possible for a scheming person like Indrani to squeeze out a 'favour' from her ex-husband using their daughter as bait.'
Veteran theatre personality Dolly Thakore, who made her film debut as a casting director with Richard Attenborough's Gandhi, kept in touch with him till much after work on the multiple award-winning biopic was over. Distraught upon hearing the unfortunate news, the Indian thespian revisits her long and 'wonderful' association with Sir Richard Attenborough.
The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
.jpg)
Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
'Amitabh Bachchan told me, "I don't appreciate other people doing my voice".'
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances