News for 'advertising'

Meta And Google Get Ready For Lok Sabha Polls

Meta And Google Get Ready For Lok Sabha Polls

Rediff.com30 Mar 2024

Meta is working closely with the Election Commission. This enables the Commission to flag unlawful content.

'Traditional advertising is a narcotic'

'Traditional advertising is a narcotic'

Rediff.com15 Nov 2006

the more you advertise a product to keep up its sales, the more you need to advertise.

Improving hiring expectations, investment gains positive for Info Edge

Improving hiring expectations, investment gains positive for Info Edge

Rediff.com6 Apr 2024

Although the third quarter of financial year (2023-2024) FY24 (Q3FY24) was marginally below expectations, Info Edge (India) is witnessing strong investment trends and hitting new highs. The big driver is optimism about a pickup in the jobs market, which benefits Naukri.com and could mean upgrades in Q4FY24 expectations. The JobSpeak Index, which Naukri.com releases on a monthly basis, is showing a "transformative shift".

Kickstart a career in advertising

Kickstart a career in advertising

Rediff.com5 Apr 2005

Northpoint Centre of Learning invites applications for its 18-month full-time Post Graduate Programme in Advertising and Marketing Communications.

'Entire Ayodhya has become 'Rammay'

'Entire Ayodhya has become 'Rammay'

Rediff.com20 Jan 2024

The devotion to the deity is such that even commerce is not untouched by the spiritual feel in the holy city. Images of the grand temple is finding places even on visiting cards, posters, calendars and even signages.

EC notice to K'taka Cong on 'rate card' ads against BJP

EC notice to K'taka Cong on 'rate card' ads against BJP

Rediff.com6 May 2023

"It is a fair assumption that INC possesses the material/empirical/verifiable evidence based on which these specific/explicit 'facts' have been published, an action which can fairly be assessed to embed knowledge, motive and intent to do so by the author," the EC notice read.

'India Is The No.1 Country Outside The US...'

'India Is The No.1 Country Outside The US...'

Rediff.com10 Apr 2024

'India has the largest slate of local original content outside the US.'

Congress meets EC, seeks action against Modi for 'wealth redistribution' remark

Congress meets EC, seeks action against Modi for 'wealth redistribution' remark

Rediff.com22 Apr 2024

A delegation of Congress leaders met the Election Commission and handed over complaints against the prime minister, alleging that he has trampled upon and violated the model code and directions of the poll body.

Outdoor advertising to see new tech blitzkrieg

Outdoor advertising to see new tech blitzkrieg

Rediff.com2 Jan 2007

As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.

Why BJP Lost Faizabad, Home To Ayodhya

Why BJP Lost Faizabad, Home To Ayodhya

Rediff.com5 Jun 2024

'The Constitution of India defeated the BJP.'

Indians Are Saying NO To SUGAR!

Indians Are Saying NO To SUGAR!

Rediff.com9 May 2024

With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.

Asci seeks feedback on updating guidelines for education ads

Asci seeks feedback on updating guidelines for education ads

Rediff.com14 Mar 2023

Education ads are among the worst offenders when it comes to misleading claims. After keeping tabs on factual discrepancies, the Advertising Standards Council of India (Asci) is now updating its guidelines for the sector to curb the tendency of such ads to perpetrate negative habits and stereotypes. The industry watchdog has invited public consultation starting on Monday until April 15, following which its updated guidelines will take effect. Inputs and feedback can be sent to contact@ascionline.in.

When Will Kejriwal Government Fall?

When Will Kejriwal Government Fall?

Rediff.com11 Apr 2024

For someone who is such an indefatigable litigant, what is stopping Mr Saxena from using the law to depose Mr Kejriwal? Maybe we will get the answer after May 25, notes Aditi Phadnis.

Why Steve Jobs' ex ad advisor dislikes Apple advertisements

Why Steve Jobs' ex ad advisor dislikes Apple advertisements

Rediff.com12 Feb 2015

Ken Segall says marketing campaigns should be simple.

'I Can Never Give Up On Hope In The Judiciary'

'I Can Never Give Up On Hope In The Judiciary'

Rediff.com29 May 2024

'We were activists when we were students. It was as students that we were propelled to fight for justice. Neither of us regret that.' 'Where the country is now, more and more people should become vocal.'

Signboard war: Pro-Kannada outfit goes on a rampage in Bengaluru

Signboard war: Pro-Kannada outfit goes on a rampage in Bengaluru

Rediff.com27 Dec 2023

The Karnataka Rakshana Vedike (Narayana Gowda faction) on Wednesday targeted business establishments in Bengaluru and damaged their signboards and name plates which did not use Kannada.

Ajit Pawar alleges Rs 500 cr scam in I&B when Fadnavis was CM in 2019

Ajit Pawar alleges Rs 500 cr scam in I&B when Fadnavis was CM in 2019

Rediff.com9 Mar 2023

Leader of Opposition in the Maharashtra legislative assembly Ajit Pawar on Thursday alleged that a scam of Rs 500 crore took place in the state information and publicity department during the tenure of the government led by Devendra Fadnavis.

More advertisers for performance-based payment

More advertisers for performance-based payment

Rediff.com17 Aug 2009

Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.

Online Shoppers, Please Read This!

Online Shoppers, Please Read This!

Rediff.com13 Dec 2023

An online company would show a particular price to the customer and then quickly increase the cost after analysing consumer behaviour or detecting any kind of desperation.

Unclaimed insurance funds higher in agent-sold policies: Analysts

Unclaimed insurance funds higher in agent-sold policies: Analysts

Rediff.com4 Mar 2024

The unclaimed funds within the life insurance sector are higher from policies sold by agents as against other channels like bancassurance or a digital platform, said analysts and officials from insurance companies. Unclaimed life insurance funds refer to the proceeds of insurance policies including death or survival benefits not claimed by the beneficiary or the policyholder. Bancassurance means selling an insurance product through banks.

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'

Is Election Commission Scared Of Modi?

Is Election Commission Scared Of Modi?

Rediff.com25 May 2024

This election will be remembered for being the first election where the Election Commission failed to take action on gross violations involving the ruling party that repeatedly used religion, communal slurs, lies and undocumented allegations, observes Ramesh Menon.

Elon Musk is Israel, meets Netanyahu, visits Kfar Aza attacked by Hamas

Elon Musk is Israel, meets Netanyahu, visits Kfar Aza attacked by Hamas

Rediff.com27 Nov 2023

Musk also heard the tale of 4-year-old Israeli-American Avigail Idan, who was taken to Gaza and freed on Sunday as a result of a hostage negotiation.

Of advertising, news and big business

Of advertising, news and big business

Rediff.com4 Sep 2009

The time will come when Indian readers will head that way too, so India Inc will have to rethink traditional ways of controlling information flows.

IPL 2023: The Rs 5,000 Crore Battle!

IPL 2023: The Rs 5,000 Crore Battle!

Rediff.com6 Mar 2023

This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.

He's launched an attack on the advertising world

He's launched an attack on the advertising world

Rediff.com25 Aug 2009

Excerpts from Omkar Sane's book Welcome To Advertising! Now, Get Lost.

Study at the National Institute of Advertising!

Study at the National Institute of Advertising!

Rediff.com12 Apr 2005

The National Institute of Advertising invites applications for its one-year Post Graduate Diplomas.

Air India advertises for pilots on contract

Air India advertises for pilots on contract

Rediff.com12 Jun 2012

For the first time ever, Air India (AI) has decided to induct Indian pilots on a five-year contract, giving rise to fear among the Indian Pilots Guild (IPG) that sacked pilots might not be inducted on a permanent basis.

Secret to India's success- It's not Rohit's captaincy

Secret to India's success- It's not Rohit's captaincy

Rediff.com10 Mar 2024

I don't think Rohit has been superior as captain, his bowlers did the trick: Graeme Swann

The Soldier Who Became A Legend

The Soldier Who Became A Legend

Rediff.com20 Jun 2024

On the 25th anniversary of the battle that made his war cry 'Dil Maange More' part of national lore, we republish that feature to salute Captain Batra's ultimate sacrifice for the nation.

DD airs The Kerala Story despite protest by CPM, Congress

DD airs The Kerala Story despite protest by CPM, Congress

Rediff.com6 Apr 2024

The Congress in Kerala on Friday approached the Election Commission of India (ECI) against the decision of Doordarshan to telecast the controversial movie The Kerala Story, saying it was a 'tacit effort' to divide society on religious grounds to further the electoral prospects of the ruling Bharatiya Janata Party.

Advertisers shy away from Beijing Olympics

Advertisers shy away from Beijing Olympics

Rediff.com2 Aug 2008

Official telecaster Prasar Bharati has got Life Insurance Corporation, Maruti, Suzuki, Insurance Regulatory and Development Authority (IRDA), Indian Oil Corporation, BSNL and Samsung on board as sponsors for telecast of the forthcoming Beijing Olympics. But with the tournament starting on August 8, Prasar Bharati is yet to have a presenting sponsor.

Buoyant economic conditions boost India's services sector

Buoyant economic conditions boost India's services sector

Rediff.com5 Jan 2024

The services sector growth in India rose to a three-month high in December supported by favourable economic conditions and positive demand trends, a monthly survey said on Friday. The seasonally adjusted HSBC India Services PMI Business Activity Index rose from 56.9 in November to 59 in December, highlighting a sharp increase in output that was the most pronounced since September. In Purchasing Managers' Index (PMI) parlance, a print above 50 means expansion while a score below 50 denotes contraction.

How Dropped Candidates Keep Busy

How Dropped Candidates Keep Busy

Rediff.com25 Apr 2024

Cricket climate change to medical practice, dropped candidates have their non-political life sorted.

'Shinde is sending a message he is not a puppet'

'Shinde is sending a message he is not a puppet'

Rediff.com15 Jun 2023

'Shinde and Fadnavis have different working styles and certainly there is a crack that has come between them.'

I'm returning my Khel Ratna and Arjuna Award: Vinesh Phogat

I'm returning my Khel Ratna and Arjuna Award: Vinesh Phogat

Rediff.com26 Dec 2023

Vinesh Phogat returned her Khel Ratna and Arjuna Award to the government protesting against the election of Brij Bhushan Sharan Singh-loyalist Sanjay Singh.

Advertisers bet Rs 1900 cr on cricket this year

Advertisers bet Rs 1900 cr on cricket this year

Rediff.com6 Mar 2007

30 per cent of the total AD spend this financial year will be on cricket.

Advertisers bet Rs 1900 cr on cricket this year

Advertisers bet Rs 1900 cr on cricket this year

Rediff.com6 Mar 2007

30 percent of the total ad spend this financial year will be on cricket.

Why Is Everyone Searching For Kiara?

Why Is Everyone Searching For Kiara?

Rediff.com13 Dec 2023

She's made it to the top of Google's most searched celeb in India.