American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.
'Skirmishes with officials in the Press Information Bureau were an everyday affair as the newspapers sought clearances from the media censors for publishing the next day's editions'
Yoga guru Ramdev on Friday gave an undertaking in the Delhi High Court for neither issuing any disparaging statement nor publishing on social media, posts similar to his "sharbat jihad" remark against Hamdard's Rooh Afza.
The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
While a giant, it's a nimble-footed one, and is growing at a speed that even some of its private sector peers find enviable.
Between FY18 and FY24, it doubled its balance sheet. Despite being a late entrant in some segments, it has been able to grab market share, observes Tamal Bandyopadhyay.
"The moment we let technology take the driver's seat in the legal system, we begin to erode the public's faith in us and with it, the foundations of the rule of law," CJI Gavai added.
Six Telugu film actors, including Rana Daggubati, Prakash Raj, and Vijay Deverkonda, along with 19 social media influencers have been booked for allegedly promoting betting apps. A businessman filed a complaint alleging that the celebrities and influencers were promoting these apps on social media through pop-up ads and other means. The police registered a case under relevant sections of the BNS, Gaming Act, and IT Act based on the complaint and are planning to issue notices to those named in the FIR.
Yash Raj Films is all set to introduce Ahaan Panday and Aneet Padda in their new film, Saiyaara, an intense love story.
Competition Commission of India (CCI) has notified the regulations for determining the cost of production, a move that will help the watchdog to more effectively assess alleged predatory pricing and deep discounting practices especially in the quick commerce and e-commerce segments. As part of efforts to update the framework for assessing predatory pricing, the watchdog came out with the draft rules in February.
West Bengal Chief Minister Mamata Banerjee accused the BJP-led Centre of spreading communal hatred and failing to protect the country's border. She alleged that families affected by recent violence in Murshidabad were being prevented by the saffron camp from meeting her. Banerjee also criticized the National Human Rights Commission (NHRC) for its visit to Murshidabad and questioned its priorities, asking whether NHRC members visited BJP-ruled Uttar Pradesh and ethnic violence-hit Manipur.
From event planning to digital arts, career coach Nayagam PP offers a list of exciting courses you can pursue after Class 12.
Actor Mahesh Babu has been summoned by the Enforcement Directorate (ED) in a money laundering case related to realty group Surana group and Sai Surya Developers. The actor is accused of receiving over Rs 5.5 crore for appearing in advertisements for the Surana Group. The ED earlier found illegal transactions worth Rs 100 crore and seized Rs 74.5 lakh in cash during searches at Surana group's affiliated companies. Surana Group is accused of fraud under the guise of real estate ventures and is alleged to have caused financial losses to numerous investors.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
Firmly committed to prioritise national interest over all other considerations: JioStar
The government on Monday invited applications for the post of chairman of the Securities and Exchange Board of India (Sebi). The current SEBI chairperson Madhavi Puri Buch's three-year term ends on February 28. Buch assumed charge at the helm of Sebi on March 2, 2022.
An advertisement showing two women talking about Cars24's promise that you can test drive the car and return it with full refund in seven days if it doesn't work for you has upset a section of men. In the ad, the women say there should be such a policy for husbands, too. "Will same return policy be taken so laughingly as this one if we reverse the #gender? (sic)" asks a complainant to the Advertising Standards Council of India (ASCI). Another complaint, this time against a FreshToHome ad, reads: "Suggest to ban gory and repulsive photos of animal parts in ads - just as photos of accident victims."
Medvedev outlasts Zverev to reach Halle final
Google is likely to rejig the roles of some of the engineering talent from its Hyderabad and Bengaluru offices and move some of its employees to more revenue-generating projects instead of letting them go for now, sources told Business Standard.
India's service sector activity accelerated slightly in April largely driven by a quicker increase in new order inflows, which also underpinned a faster expansion in employment, a monthly survey said on Tuesday. The seasonally adjusted HSBC India Services PMI Business Activity Index reached 58.7 in April, up from 58.5 in March, indicating a sharp and stronger expansion in service sector output.
New Zealand head coach Gary Stead will no longer coach the One-Day International and T20 teams but may re-apply for the Test role, he said on Tuesday.
The verdict will have far-reaching implications for judicial service aspirants.
'Looking at how quickly the hostilities were escalating, the nuclear threshold did not seem that far.'
Matthew Hayden shared a behind-the-scenes insight into Punjab Kings head coach Ricky Ponting's excitement about young opener Prabhsimran Singh
Yousuf, who was appointed batting coach for the tour, will leave with the squad on Wednesday for the five T20 Internationals and three ODIs.
Former India captain and coach Ravi Shastri urged players to embrace both media and technology as without them, the sport wouldn't have evolved the way it did in the last 40-45 years.
India had better be prepared. Munir could be back at our throats soon, even within the next 12 months, warns Shekhar Gupta.
The Bharatiya Janata Party (BJP) spent Rs 1,737.68 crore for the 2024 Lok Sabha elections, according to the expenditure report submitted to the Election Commission of India. A majority of the funds were allocated to general party propaganda and candidate-related expenses, with media advertisements accounting for a significant portion. The BJP's election outreach also included extensive use of publicity materials and campaign-related travel. The party's expenditure on public meetings, processions, and rallies, including arrangements for stages, audio setups, barricades, and vehicles, stood at Rs 19.84 crore. The travel expenditure of star campaigners authorized by the party's central headquarters amounted to Rs 168.92 crore, while Rs 2.53 crore was spent on the travel of other party leaders.
Thakur said no expenditure was incurred on advertisements in foreign media through the Ministry of Information and Broadcasting.
The metro, it seems, is politics-proof -- even if it comes at a high cost.
'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.'
The National Company Law Appellate Tribunal (NCLAT) on Thursday stayed the five-year ban imposed by competition watchdog CCI on data-sharing practices between WhatsApp and Meta for advertising purposes, offering a breather to the tech giant. Meta welcomed the "NCLAT's decision to grant a partial stay on the Competition Commission of India's (CCI) order" and said it will evaluate next steps.
In a recent operation, Bihar Police busted a fraudulent scheme operating under the guise of 'All India Pregnant Job Service', which deceived men with promises of substantial payments for impregnating childless women.
The Lok Sabha on Tuesday passed the Finance Bill 2025, along with 35 government amendments, including one that abolishes a 6 per cent digital tax on online advertisements.
The journey of life will always come with its temptations; it is the ability to stick to your goal that will eventually lead you to success. A fascinating excerpt from Manish Vij's must-read book, Brick by Brick.
'We are too important to want to be paired with Pakistan but too intensely connected to it to successfully detach ourselves,' asserts Aakar Patel.
'At least 25 Olympic-sized swimming pools worth of plastic chewing gum gets dumped.' 'And because the way people spit it out, there's no possible way this plastic can be recycled.'
'Alaya has kept her career disconnected from me in every way.' 'She wanted to achieve success by herself without any help or interference.'
Can a culture survive as a way of life, even as the language and writing at its core, alter with time? Can we be rational and Malayalee or do we have to necessarily be religious and proudly cultural to be Malayalee? asks Shyam G Menon.
While replying to a user on Twitter, Elon Musk said, "Thank you. A thermonuclear name & shame is exactly what will happen if this continues."
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
