Some like Panasonic, Honda, Coca-Cola will turn to their agencies for help, others like Dabur would look at brand tracks.
For nine weeks starting October 7, broadcasters and advertisers will have to function without viewership data.
This follows a series of tax notices to broadcasters to pay TDS on the 15% agency commission reflected in their invoices
A few small networks including niche channels have decided to stay out.
"There is a great deal of similarity between the advertising industry and the IT industry. One of them is that they both provide services," Kiran Karnik, former president of Nasscom, said during his address on the first day of Goafest 2008, the three-day meeting of the advertising industry.
The Advertising Agencies Association of India (AAAI), supported by The Times Group, invites entries for a contest on the theme 'Child Labour' from AAAI member agencies and all INS accredited advertising agencies.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
This has been agreed between the Indian Broadcasting Foundation, an apex body of broadcasters, and the Advertising Agencies Association of India, which represents over 70 per cent of TV advertisers in India and has over 120 members represented by leading advertising agencies and broadcasters.
Though advertisers cannot force re-negotiations on ad rates, as they are bound by contracts, the dip in viewership and waning interest among Indian viewers is irking them.
A joint panel of Indian Broadcasting Foundation and Advertising Agencies Association of India has asked major television broadcasters not to carry commercials from Samsung, Motorola and Reckitt Benckiser after "consistent defaults" and "non-clearance
After clients, advertising agencies are now offering freebies, well, to their own men.
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
I do not understand Narendra Modi's mantra of 'development'. Specifically, I do not see many of his models as indicators of development that are relevant to me, says Gautam Rakshit.
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