ITC, a competitor in fast moving consumer goods, is likely to extend its Vivel personal care range to deodarants and talcs.
Late entrant ITC is making competition count in the Rs 29,000-crore (Rs 290 billion) personal care industry.
Even as the buzz around Vivel Paul's candidature as CEO is still doing the rounds at Satyam Computer Services, insiders say the government is considering a person who was an integral part of the company till three months ago.
Puri said ITC will focus on health and wellness products within the FMCG vertical. He also said the company will attempt to reinforce the existing categories in the FMCG segment.
No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce better compliance.
Today, the company has created a portfolio of vibrant world-class brands.
Competitors in the health and hygiene soap segment include Lifebuoy, Dettol and Santoor.
As rural demand tapers, companies are back at the drawing board, firming up plans to beat the unexpected slowdown in sales.
ITC is one of those few enterprises in the world that has traversed a 100 year journey and has yet managed to remain contemporary, relevant and competitive.
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