BMW Group India is unfazed by the prospect of Tesla entering the electric vehicle market here and feels it will help grow the segment, according to its Managing Director and CEO Vikram Pawah. The group, which sold a total of 1,249 units of electric cars in India across two brands -- BMW and MINI -- has already sold 646 units in the first quarter of 2025 and is keeping its forecast of 15 per cent of its total sales in India coming from EVs, Pawah told PTI in an interview.
While sedan sales have declined in the mass-market segment in recent years, demand remains strong for BMW sedans, which account for 45 per cent of its sales in India.
Auto parts exports from India may see a slight slowdown as US President Donald Trump's 25 per cent tariff could increase car prices for buyers by 8-25 per cent, thereby affecting demand, experts believe.
BMW Group India recorded its highest annual sales on the back of strong demand for its top-end ICE (internal combustion engine) and electric vehicles (EVs). The German luxury automaker on Thursday announced that its domestic car sales jumped 18 per cent year-on-year (Y-o-Y) to 14,172 units in calendar year 2023 (CY23). This mirrored a trend in the luxury space, with its peers also reporting record numbers.
Armed with swanky showrooms, decked with plush fixtures, and offering indulgences such as high-end perfumes and customisable accessories, BMW, Mercedes, Audi are rolling out the red carpet for the well-heeled.
Uniqueness of the first-ever BMW X3 M lies in a newly developed powerful engine and sophisticated chassis technology.
Nearly one in two luxury cars sold in India in the first three months of 2024 was a Mercedes Benz, which achieved its best ever quarter (January-March), selling 5,412 units, up 15 per cent year-on-year (Y-o-Y) from 4,697 units in the previous year.
While Mercedes-Benz India expects 25 per cent of its India sales to come from EVs in the next four years, BMW says it estimates around 10 per cent of sales to come from those in the near future.
Many of these companies have a waiting period from 6-18 months now, indicating a rise in demand.
he company has not put in place a full-time managing director for the past one and half year after the exit of Vikram Pawah in January last year.
'The global semiconductor shortage has inadvertently provided an immense fillip to the pre-owned car market'
American cult bike maker Harley-Davidson on Tuesday launched two new motorcycles, Roadster and Road Glide Special, in India priced at Rs 9.7 lakh and Rs 32.81 lakh (ex-showroom Delhi), respectively. It also announced its fresh model line-up for 2017.
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BMW also unveiled its electric car i3s and hybrid vehicle i8 Roadster along with a slew of other top-end models at the Auto Expo 2018.
The new car market is estimated at around 30,000 units a year in sales in a good year, whereas the used car market for luxury vehicles is estimated at around 60,000 cars annually.
Dealerships, too, are going all out to roll out the red carpet for women.
The youngest in the new lot is Rahil Ansari, 38, who is heading Audi in India since February
The challenge for BMW is to overtake Mercedes-Benz, which bounced back three years ago to become king of the hill.
After a brief lull during the pandemic, there is a strong revival in luxury car sales, bolstered by more launches across price bands, replacement demand, ban on old diesel vehicles in the NCR, and 'revenge buying'.
Most say they will review their Make in India plans as prices may top pre-GST level
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