The colour of the day is pink, a shade that radiates love, kindness and positivity.
The nine-day festival begins this year on October 3. Each day is devoted to one of Ma Durga's nine avatars -- Goddess Shailputri, Goddess Brahmacharini, Goddess Chandraghanta, Goddess Kushmanda, Goddess Skandamata, Goddess Katyayani, Goddess Kalaratri, Goddess Mahagauri and Goddess Siddhidatri.
Today's colour is a vibrant purple, which is considered to be a spiritual colour associated with the crown chakra.
'It is in the form of the nava shaktis that Durga or Adi Shakti lives inside everyone.'