Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.
In Delhi, the poor are pitted against the middle class, with the former led by Arvind Kejriwal and the latter by Prime Minister Narendra Modi.
Arun Jaitley and Janardan Dwivedi have rewritten the rules of politics in the Age of the Internet and its young and restless user base, reports Rediff.com's Sheela Bhatt.