In just three months from now, 'Hamara Bajaj' could become 'Hamara Pulsar' or 'Hamara Discover'.
Production has crippled at Bajaj Auto's Chakan plant in Maharashtra following a labour strike which entered its third day today.
According to sources, the products would be priced in the range of Rs 2.3-2.4 lakh in the European market. However, the Indian market price is yet to be determined.
"Now, in my view, Bajaj is a bit like a zoo," Bajaj Auto managing director Rajiv Bajaj said on Wednesday, likening the different models from the firm's stable as different animals in a zoo.
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Pune-based Bajaj Auto, the country's second biggest two-wheeler maker, reported a four-fold increase in net profit at Rs 528.65 crore for the fourth quarter ended March 31, over the same quarter last year. Net profit in the year-ago quarter was Rs 130.21 crore, after the company reported a slump in sales following the economic turmoil that crippled demand.
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Bajaj Auto, the country's second-largest manufacturer of motorcycles, has phased out two more models. This makes four bike models phased out in four months, due to weak demand.
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The new bike -- Flame SR 125 -- would be an advanced version of its existing model Flame, which has single spark CCVTi engine. Meanwhile, sources said Flame SR 125 would be available in showrooms from next week.
The company, which saw a sharp dip in sales last financial year, seems to be coming out of the slump. It is selling more than 250,000 motorcycles a month (including exports). This is a huge jump from the 110,000-unit figure almost a year ago. The jump in sales has resulted in the two-wheeler manufacturer facing a capacity shortage.
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Keen competition will make the going tough even for market leaders in the segment.
The Chennai-based company is developing bikes in the range of 200cc and above to compete with Bajaj Auto's Pulsar range, which begins with the 150cc variant and ends with the 220cc model at the top of the ranks, sources, who declined to be identified, said.
Indian manufacturers are very experienced in producing vehicles at price levels that are very competitive, says
The company has already shifted production to Aurangabad.
As the festive season approaches, two-wheeler manufacturers are gearing up to give their best. One of the major segment of the industry - -- the 150cc motorcycles - -- is already on fire with lots of fresh offerings.
Motorcycle production has been suspended at the Manesar plant of Honda Motorcycle and Scooter India, which is in the midst of a major labour unrest.
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Setting the ambitious target of becoming the third largest two-wheeler maker in the world, Bajaj Auto Ltd on Thursday announced entry into the Indonesian market with the launch of its 180 cc Pulsar DTS-i motorcycle.
The Discover 150 is a value for money commuter bike which is high on performance, says Faisal Ali Khan of MotorBeam.com.
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Rajiv Bajaj, the managing director of Bajaj Auto, on Thursday, reacted strongly to the threat by the company's trade union of going again on strike from April 28.
Aided by growth across all segments, Bajaj Auto Ltd has recorded its highest ever sales of 107,115 motorcyles in October 2003, a 29.2 per cent increase over the same month last year.
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Aided by growth in the executive and premium segments, Bajaj Auto Ltd has clocked a 17.4 per cent rise in motorcycles sales at 91,257 units in November over 77,732 units sold in same period last year.
Bajaj Auto Ltd (BAL) on Tuesday said workmen at its Chakan plant have "stopped coming" to work thereby affecting production following the management's refusal to allot them shares at discounted price.
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Bajaj Auto unions allege that management is not using CSR funds for welfare activities.
Bajaj Auto on Monday unveiled a 150 cc bike 'V', which contains metal from India's first aircraft carrier INS Vikrant.
The production at Bajaj Auto's Chakan plant near Pune remained crippled on Wednesday as the agitation by company's nearly 2,000 employees over wage revision and other demands continued for the second day.
At Rs 80,000 (on-road,Pune), the bike is priced slightly lower than its carbureted competitors like the Pulsar AS150 and Suzuki Gixxer. But when it comes to styling, overall refinement and dynamics, the Xtreme Sports has a lot of catching up to do, says Narendra Sharma
Bajaj Auto's plant in Chakan has been shut for three days.
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