A collection of off-beat stories from around the world.
The scholarship for creative leadership will provide full tuition support for a leading creative executive from India to study at the Berlin School starting March 2013.
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
'You have to tear it all down if you want to build something new tomorrow.'
He's 68, but he shows no signs of slowing down. Ranjan Kapur, country manager, WPP India, has the additional responsibility of Bates India now as its chairman, but the former head of Ogilvy & Mather has taken it up in earnest.
The Railways' first-ever TVC was ideated, executed and delivered in just over two weeks and at less than Rs 2 crore.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
While it was too much of money in hand and a high-flying corporate career to sacrifice, the thrill and adventure to control her own destiny tilted the balance in favour of entrepreneurship for Jessie Paul, who quit a Rs 60 lakh per annum job at Wipro to start her own company.
The Northpoint Centre of Learrning invites applications for its PG Programme in Advertising, Media and Marketing Communications.
The simple, innocent and funny acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry.
Summary of sports events and persons who made news on Friday
In an attempt to shed its image of being just a networking company, Cisco India will be launching a major brand repositioning campaign in India during the first quarter of 2008. It will include an outdoor, print and electronic media and web advertising campaign by OgilvyOne.
Twenty educational institutions from across New Zealand will be present to counsel parents and students aspiring to go and study in that country on April 15 at The Hilton Towers, Mumbai.
How Motorola climbed from No. 5 to No. 2 in 12 months?
Apart from lower rents, there's a host of other reasons companies offer for basing themselves in Gurgaon. With metro connectivity due to begin shortly and the opening of the NH-8 expressway, connectivity has already improved. A drive from Connaught Place to Cybercity now takes about 45-50 minutes from the earlier one-and-a-half hours.
Mumbai's McCann Erickson and Ogilvy & Mather have made it to the list of top 50 advertising agencies in the world. The list came out of awards survey titled The Gunn Report. Some of the other award-winning Indian performers such as Grey Worldwide, EURO RSCG & Lowe India were from the print advertisement space. It also surveyed whether award-winning commercials helped the products. The survey found that out of 400 award-winning commercials, 86.5% led to better product sales.
An interview with Martin Sorrell, one the advertising world's biggest names.
Even as the World Cup debacle lingers on everyone's mind, advertising agencies have welcomed Zee group chief Subhash Chandra's announcement of a parallel cricket league in the country.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
Our core strength is that we communicate in English, are low-cost and have impressive skills in design and creatives
"Globally, there is an upsurge in the money spent on the Olympics. The effect will now be seen in India as well, with marketers betting more," said Pratab Bose, CEO, Ogilvy & Mather India. At a global level, the 29th Olympics, which will take place between August 8 and August 24, 2008 in Beijing, is likely to attract the highest ad spends to date.
Interview with Sumanto Chattopadhyay, group creative director of Ogilvy & Mather Mumbai and creative director of its Kolkata unit.
Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.
Tiger Woods signed off a remarkable 2006 winning his 11th title of the year at the Target World Challenge.
Tiger Woods, boosted by two monster birdie putts, grabbed the lead from overnight pacesetter Henrik Stenson in the Target World Challenge second round on Friday.
Sweeping 11 awards across eight categories including Ad Agency of the Year at the 2006 Effie awards, Lowe Lintas emerged the most decorated winner.
India seems to be better in planning than China but slow in execution.
Advertising whiz kids are the new entrepreneurs on the block.
Phil Mickelson rebounded from his final hole flop at last month's U.S. Open with an eagle on his last hole on Thursday.
Bad weather caused the first round of the Bay Hill Invitational in Florida to be suspended on Thursday.
Ireland's Padraig Harrington picked up his first PGA Tour title on the second hole of a playoff at the $5.5 million Honda Classic in Florida on Sunday.
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