Early data from the World Cup indicates that sportswear giant Adidas is currently gaining a significant advantage over rival Nike in brand visibility and sales. Adidas, an official sponsor, is seeing a substantial surge in apparel spending and foot traffic, particularly driven by jersey sales. While Nike's business is also growing, it is being outpaced by Adidas, which appears to have a more resonant product offering. Nike, facing declining market share and intense competition, is relying on the World Cup for a boost, though its footwear presence remains strong.
Following is a list of winners of the Sportsperson of the Year award by Sports Illustrated magazine.
Prakash Bhandari salutes the spirit of Abebe Bikila who twice won the Olympic Marathon in record times.
Serena Williams, who held all four of tennis's grand slam titles for the second time in her career and won 53 of 56 matches in 2015, was named Sportsperson of the Year by Sports Illustrated magazine on Monday.
Vote for your favourite Miss Universe 2015 contestant.
'After 8 to 10 hours of running, when my body starts paining, I keep thinking about the pain and sacrifice of my mother and it makes my will stronger.'
