It has been a slow year for the Indian media and entertainment (M&E) business. After two years of double-digit growth, it grew at just about 8 per cent in 2023 over 2022. It now stands at Rs 2.33 trillion in advertising and pay revenues.
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces.
Vanita Kohli-Khandekar analyses why the rising tide of conservatism will not help India's ambition to have a world-class media industry.
Poor policymaking, a fractious industry and the cockeyed nature of regulations are to blame, saya Vanita Kohli-Khandekar.
Advertisement revenues will go up in 2016-17 with automobiles and e-commerce being big contributors.
India's news broadcasters are a national shame that have polarised Indians, observes Vanita Kohli-Khandekar.
Explosion in video consumption is the single-most important trend in the online media world.
The industry wants relief, rationalisation of multiple taxes; says govt policy hindering growth, while help would ensure transofrmation.
Both advertising growth and investments into the business have been lackadaisical. It, therefore, seems to be a good time to look at the pattern of investments into the M&E industry over the last three years.
Over the years many things changed. There are however three things that haven't changed -- the filmi influence on the event, its tepid content and its time management. If Frames has to move on to the next level then Ficci needs to work hard on these.
The media and entertainment industry in 2007 grew by an estimated 17 per cent over the previous year to touch Rs 51,300 crore (Rs 513 billion), according to a recent Ficci-PwC 2008 report. However, this is 6 percentage points lower than the 23 per cent growth registered in 2006. All the major segments within the M&E industry, comprising TV, film and print, will see a year-on-year fall in their growth rates going by the report estimates for 2007.
The print media's declining share of the media industry is not as worrying as its attitude to the factors critical to growth.
How has the note ban affected newspapers and the rest of the media?
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.
