Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia's growth has been swift and steady.
The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
It all started from Mumbai. Now, Khan's fan base has spread from the US, UK and West Asia to Malaysia, Indonesia, Japan, Germany, Egypt, Jordan, Morocco, Kuwait and Palestine. Of the top 10 Bollywood movies that earned the most overseas, seven had Khan in them.
'The toughest challenge is not to satisfy the luxury customer.' 'The toughest challenge is to satisfy the budget customer.'
It would be wrong to blame only Bollywood or the fairness cream industry, or the masses that cater to both, because clearly, all of us encourage this lust for whiteness that films and companies only cash in on.
To tackle the resultant inflation, the Indira Gandhi government had imposed price controls on manufactured products, including soaps and vanaspati, in 1973.
Rediff.com looks at other sensational murder mysteries that left India shell-shocked.