News for 'Lalitaji'

Kaveta Chaudhry Of Udaan Fame Dies

Chaudhary was best known for her portrayal of IPS officer Kalyani Singh in Udaan, a progressive show about women empowerment, which ran on Doordarshan between 1989 and 1991.

Alyque, Advertising Man of the Century

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'

3 steps to BIG innovation

Ad guru and actor Alyque Padamsee passes away at 90

Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major.

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.

Alyque Padamsee on what is a great ad

An interview with ad guru Alyque Padamsee.

There won't be another Alyque

'One of his favourite slogans was, "Show, don't tell".' 'His entire life is a metaphor for that belief.' Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.

'You will be missed Kalpanaji'

'I will miss her camaraderie, her humour, love for food and passion for film.'

'A Colossus who changed Indian advertising forever'

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'

40 years have passed, the Nirma girl still endears

The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.