Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
Nirma has jumped into the ongoing cricket spectacle - IPL - as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired after its purchase of the erstwhile Lafarge India's assets in 2016
The brand value of Indian Premier League will not get affected by the recent ball tampering scandal that rocked the cricketing world, feels Royal Challengers Bangalore wicketkeeper Parthiv Patel.
'The impact Rishabh Pant, Sanju Samson, Ishan Kishan, Shreyas Iyer, Prithvi Shaw, Shubman Gill, Shivam Mavi, Mayank Markande, Mohammed Siraj, Prasidh Krishna and Washington Sundar had on the IPL not only won hearts, but also the approval of the selectors,' says Ayaz Memon.
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