Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns.
'We are talking about the good health of our nation and clearly in sometime, we are going to have healthier people'
Insurance companies are going all out to grab eyeballs.
Recalling his glorious exploits in arid Sharjah, especially his famous 'Desert Storm' knock of 143 against Australia to help India romp into the final of a tri-nation ODI event in the late 1990s, cricket icon Sachin Tendulkar on Thursday described how physically tough it was.
'For so many years, I did whatever I wanted to do and the camera captured that.' 'But then suddenly I was asked to do particular things and then the camera captured that, so it was a bit different for me, a big change.'
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