A summary of Tuesday's qualification matches next year's FIFA World Cup.
Barcelona left it late to snatch a 1-0 win at Valencia on Sunday after Atletico Madrid's 2-0 victory at home to Deportivo La Coruna was overshadowed by the death of a visiting fan hours before kickoff.
The issue is if you don't know why customers are buying what you have to offer or worse if you don't even know exactly who your customers are.
Photos from the UEFA Champions League last 16 first leg-matches played on Wednesday
Argentina remain winless in South American qualifying for the 2018 World Cup after struggling to a 0-0 in Paraguay on Tuesday, while Uruguay and Ecuador both made it two wins from two games to top the group.
Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan.
Barcelona must to wait to confirm a place in the Champions League last 16 after dropping points for the first time in Group D in an absorbing 0-0 draw at Olympiakos Piraeus on Tuesday.
A summary of Tuesday night's matches in the UEFA champions League.
News of all that's transpired on and off the football field
A summary of Wednesday's matches in the UEFA Champions League.
The three-horse race for the La Liga title tightened on Sunday when leaders Real Madrid drew 2-2 at city rivals Atletico and Barcelona won 4-1 at home to Almeria.
You can see Messi, Suarez and other South American superstars play in the Copa America. Why then are soccer fans ignoring the oldest football tournament and looking forward to the European championships, which begins in France on Friday?
Photos from the Champions League matches played across Europe on Tuesday
Atletico Madrid sealed top spot in Champions League Group D after second half goals from Frenchmen Kevin Gameiro and Antoine Griezmann but Napoli were held to a 0-0 Champions League draw at home by Dynamo Kiev.
Lionel Messi, Luis Suarez and Neymar combined to devastating effect as Barcelona swatted Celtic aside 7-0 at the Nou Camp to lay down a marker in Champions League Group C on Tuesday.
Karim Benzema came off the bench to score 13 minutes from time and ruin any chance of a dream result for resilient Ludogorets as holders Real Madrid carved out a patchy 2-1 win in Wednesday's Champions League Group B match.
Photos from the Champions League matches played across Europe on Tuesday
An inspired performance from Douglas Costa helped Brazil to a 3-0 win over Peru on Tuesday and lifted them into third place in the South American qualifying group for the 2018 World Cup in Russia.
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