Most companies often subsidise the sale and the delivery, making losses on their books.
At Rs 20,000 crore (Rs 200 billion), e-commerce has seen one of the fastest rates of growth in investment activity this year.
By value, however, electronic goods still account for a large portion of gross merchandise
Second hand goods are catching up with customers on renown shopping websites.
Morgan Stanley writing down its investment in the e-commerce leader by 27 per cent does not augur well for the sector.
Ma and the other co-founders had finalised the name "Alibaba" after much research on its acceptability.
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