However, Enfield said Bajaj was celebrating too early.
It has been seven months since the iconic motorcycle manufacturers, Harley-Davidson and Triumph, embarked on their journey in India with the backing of partners Hero MotoCorp and Bajaj Auto. According to data shared by the Indian majors, both brands are already creating ripples in the above 350cc category. The increase in sales has prompted a ramp-up in production and even the doubling of retail touchpoints for one of them.
Royal Enfield sees its scale and dominant market share as adequate buffers against Bajaj's recent challenges, says Ajay Modi.
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Royal Enfield's sales are equivalent to the global sales of Harley-Davidson, KTM, BMW, Triumph, and Ducati combined, but Bajaj's MD has a counterview.
TVS should be prepared for a rough ride as Bajaj Dominar, Mahindra Mojo, Royal Enfield Classic 350 and many others are stepping on the gas for a slice of this category.
In September, sales of 125cc models - that include the Hero Glamour, Splendor, Pulsar 125, Victor Star City, among others - grew by a whopping 30 per cent over the same period a year ago to 305,615 units.
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It's the first time in its 178-year-old history that the iconic British motorcycle firm owned by the Bloor family has got into an alliance. Three years after announcement, the two companies formally signed on the dotted lines on Friday for a long-term partnership, which aims to achieve global scale in a segment in which Royal Enfield has head-start.
The no-equity partnership will develop a range of mid-capacity 250-750cc motorcycles.
But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?
Enfield enjoys almost the entire 250-350 cc motorcycle market in country
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