In a fresh bid to check its falling market share, smartphone maker BlackBerry on Thursday unveiled premium flagship offering Z30 featuring its latest operating system 10.2 version in India priced at Rs 39,990.
At Rs 39,990, the phablet is a decent offering, cheaper than many flagship Android phablets.
The phone has bigger battery, better audio and the antenna is based on a newer technology that allows better reception and faster browsing.
Samsung and Apple already have similar offers on their flagship Galaxy and iPhone ranges.
Essentially, this is BlackBerry's cheapest device that runs its latest operating system, BlackBerry 10.
The phone is touted to be for the masses and is surely built to last.
The struggling smartphone maker has been slashing prices of its handsets in India -- Z30, Z10, Q5, 9320 and 9720 -- to drive sales due to competition from Android, iOS and Nokia's Windows Phone, which have been offering devices at affordable prices.
In the Classic, QWERTY lovers might have finally found a device to look up to.
The top flap provides access to the nanoSIM and microSD slots.
It is betting on enterprise services and new launches to revive demand. But are the measures enough to steal a march on established players like Samsung and Micromax?
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