People connect with people. No matter how small your brand is, when you share your journey or the why behind your business, you automatically humanise your brand and make it unique as compared to faceless competitors, says Vinayak Burman.
Many start-ups crash when they pursue growth without a brand identity, fail to act on market research or rely only on design instead of investing in trust and value, explains Vinayak Burman.
When you are working with a friend or spouse, there's every possibility of your business and personal relationship getting adversely impacted if something goes wrong between two partners, warns Archana Khosla.
For a rewarding and long-lasting entrepreneurial collaboration, it is crucial to have your focus divided and defined, so that expectations are clear and well-communicated, says Archana Khosla.
Merging tribunals may lead to administrative convenience, but pendency of cases is likely to increase
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