Free, customizable "fan bands" have become the unexpected must-have souvenir at the 2026 World Cup, with over 700,000 distributed. Sponsored by Bank of America, these charm wristlets feature subtle branding and have gone viral, even appearing on resale platforms. This marketing strategy offers a counterpoint to the tournament's high ticket and merchandise prices, proving that unique, free items can create significant fan engagement and brand visibility.
An analysis reveals that content from state-controlled media can significantly influence the information environments that AI chatbots learn from, shaping their responses to user requests.
Climate change has increased the likelihood of temperatures high enough to affect player performance at 97 of the 104 tournament matches.
Filipino Eala and Indonesia's Tjen round-off historic day for Southeast Asia with first round wins in their respective matches at Flushing Meadows on Sunday.
University of Oregon's Hayward Field will soon reopen following a renovation that cost donors like Nike Co-founder Phil Knight $270 million.
Tyson Gay is sleeping well these days, and that is a good sign. The pain of a year in which America's best sprinter did not make it to the track until a couple months ago because of hip surgery is slowly subsiding and Gay can turn his attention to making the US team for the London Olympics in the 100 meters.
Bill Gates has revealed that the development of "next-generation" ultra-thin condoms to enhance sexual pleasure is in progress.
The world number four long jumper leapt a career best, but wind aided, leap of 6.83m.
Images from the World Athletics Championships on Sunday, Day 3, in Oregon.
Strong currency and sagging oil prices are spooking policymakers.
Justin Gatlin, the year's fastest at 100 and 200, had a bye in the 100 at the trials, but plans to challenge Usain Bolt at both distances in the August World Championships in Beijing.
Janet Yellen is guiding the Federal Reserve towards its first rate rise in a decade armed with traditional economic models that some economists worry could fail her in a world of massive money printing and near zero rates.
