Close to six months since the launch of Tata Neu, the super application (app) from Tata Sons Group is all set for a revamp. The highlights include a reimagined rewards programme or NeuPass, a more seamless user experience by increasing the digital maturity of brands, adding more brands to the platform, and hiring category leaders to drive the next phase of growth. When it comes to brands, Titan will join Tata Neu by Diwali. Tata Motors and Air India will be on board after the Festival of Lights.
Powered by Ziptron technology, the electric SUV for the personal segment comes with a range of 312 km on a single charge and a high voltage system, fast charging capability, extended battery life and class leading safety features. Besides, it has 35 connected car features as well. The Nexon EV will be available in three trim levels across 60 authorised dealerships in 22 cities, the company said at the launch.
These patents are primarily in the area of computation and data processing.
Tata Group chairman Ratan Tata was in Kolkata on May 18, 2006, the day Buddhadeb Bhattacharjee started his second innings as chief minister of West Bengal, to announce the Nano small car project.
In 2013-14, the group spent Rs 2.5 per cent of its revenue or Rs 16,000 crore.
The watch has been designed by multiple Tata Group companies
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
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