The platform has seen a growth of 70% in watch time for South content, which is more than the national average.The South has outperformed the rest of India in subscription depth, retention and connected TV adoption.
OTT users have crossed the 600 million mark which is around 41 per cent of India's population.
Micro dramas -- typically 30 seconds to one to two minutes long per episode -- are designed for mobile-first audiences.
'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'
'India has the largest slate of local original content outside the US.'
Bengaluru, Delhi, Mumbai, and Hyderabad account for 33% of the total active paid subscriptions.
With three key subscription drivers -- F1, IPL and HBO -- gone, can Disney+Hotstar depend only on its chart-topping originals like Criminal Justice and Rudra: Edge of Darkness to hit both scale and profitability?
As of December 2021, Netflix India stood at an estimated 5 million subscribers against 46 million for Disney+Hotstar and 19 million for Amazon Prime Video.
'We will not like to shift the release date further.'
'There is so much talk about Netflix and what they should be doing.' 'In two years, SonyLIV has done what Netflix should be doing.'
The special will be shot on Stage 24 of the Warner Bros Studio lot in Burbank, where the entire original series was filmed.
Mobile internet penetration has grown thanks to affordable data costs, investments in content and evolution of monetisation avenues
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