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Sony Aath

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Regional languages rule TV!

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.Urvi Malvania reports. Photograph: Ahmad......

Bengal's FIFA fever is Sony's jackpot

Sony Aath has much to thank to the state's football mania for its viewership going neck-and-neck with Sony Six. For Multi Screen Media (MSM), the company broadcasting the FIFA World Cup 2014 in......

Sony scores as soccer fever grips India

Five matches of the first three days of the World Cup aired on Sony Six and Sony Aath reached 14.8 mn Indian viewersIn football crazy West Bengal, jails are allowing prisoners to watch the FIFA......

After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup

After the annual T20 cricket extravaganza, the Indian Premier League, Multi Screen Media is roping in sponsors for the Federation Internationale de Football Association World Cup 2014, which kicks......

Sony gets its mojo back

Multi Screen Media is on a high with the success of KBC, IPL and fiction shows.But experts say it still has to crack the code in the regional space.N P Singh has been working with Multi Screen......
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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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