Five matches of the first three days of the World Cup aired on Sony Six and Sony Aath reached 14.8 mn Indian viewers
Believe it or not, the football frenzy across the state has contributed nearly 50 per cent to the network's viewership for this edition of the football tournament.
The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
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