Amul has cashed in on an incident from the protagonist's life for promotions.
Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.
Movies like Jungle Book, Conjuring 2 helped Hollywood capture its biggest share of the Indian box office this year. Can Bollywood keep up? Urvi Malvania reports.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances