News for '-protinex'

Danone to enter new product categories with Protinex

The company believes that Protinex's current powder form limits the scope of expanding the business and hence, diversification into new categories is essential for its growth.

Wockhardt buys Protinex, Farex brands

Indian drug maker, Wockhardt Ltd on Friday said it has acquired Dumex India Pvt Ltd along with its two products Protinex and Farex from the Netherlands-based Royal Numico NV for an undisclosed sum.

'India is at the heart of what we are doing'

'For us, it's "keep moving and keep building a critical mass", which is commensurate with the size of the country.'

Remember those old brands? They are back!

Taapsee, Madhavan and the remaking of an old favourite

Horlicks widens brand appeal in increasingly competitive market.

What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'

Everyone wants health in a bottle!

As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.

Why are brands not signing Prithvi Shaw or Shubman Gill?

Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.