Suddenly, the legendary advertising line -- a diamond is forever -- is losing its shine.
Uncertainties like the bankruptcies bill, rising non-performing accounts at banks and political uncertainty are expected to drive gold demand higher in India.
Consumer sentiment seen better than last year's
In Zaveri Bazar, gold is being traded at Rs 26,920/10 gm
In the second half of April, the discount on gold came down to $3 an ounce.
Demand to remain high with festive season ahead and ongoing price fall
At nine-month high, current prices attractive; consumers want to cash in before a correction
Gold schemes are offering attractive returns to investors.