Suddenly, the legendary advertising line -- a diamond is forever -- is losing its shine.
At present, it is trading at around $1,004 an ounce in the international market, about $150 cheaper than gold
Diamond prices vary purely on demand and supply. You can make extraordinary returns within six months or it can even take years.
Dhanteras' buying seemed to have been sparked by the belief that prices would remain firm
Uncertainties like the bankruptcies bill, rising non-performing accounts at banks and political uncertainty are expected to drive gold demand higher in India.
Celebs follow a template for their special day -- an intimate ceremony with few people and a keen eye for a touch of luxury in every aspect.
Many offer personalised ornaments with 3D printed images and engraved names to lure customers in a scenario of high gold prices.
Consumer sentiment seen better than last year's
In Zaveri Bazar, gold is being traded at Rs 26,920/10 gm
Detachable jewellery is fast becoming a trend as jewellery lovers get to experiment with a single piece of jewellery and wear it differently on different occasions.
In the second half of April, the discount on gold came down to $3 an ounce.
Why millennials are choosing silver over gold this Valentine's Day.
Demand to remain high with festive season ahead and ongoing price fall
Gold schemes are offering attractive returns to investors.
At nine-month high, current prices attractive; consumers want to cash in before a correction
Dealers anticipated a sharp rise in jewellery demand this wedding season, but then came demonetisation.
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