Ekta Kapoor's ploy to increase TRP ratings.
From Drashti Dhami to Sakshi Tanwar, here's looking at the women we love on the small screen.
Actress Paridhi Sharma tells us how she bagged the coveted role of Jodha in the serial Jodha Akbar and what the character means to her.
Can you identify the real-life spouses of some of your favourite TV stars?
'Who wouldn't want to dress up like a princess every morning?' Shweta Prasad Basu gets ready to play one in her new TV show.
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