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Bypolls to 3 Lok Sabha, 29 assembly seats today

Bypolls to three Lok Sabha seats and 29 assembly constituencies spread across 13 states and Dadra and Nagar Haveli will be held on Saturday with many contests seen as prestige issue for parties hit...

Parle scripts novel strategy to market confectione

Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in...

Fruit drinks high on swig list

This summer, a host of brands are jostling for thirst space. Not just colas but beverages and fruit juices of all hues are adorning shop shelves.From bottled iced-tea to branded chhaas, fruit-based...

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice drinks.  Twenty-five years after parting ways,...

Mistry keen to see more women at top positions at TGB

Cyrus Mistry, chairman of the $100-billion Tata Group, has said he was looking forward to seeing women in key leadership positions at Tata Global Beverages (TGB). “Women have been and...

Beverage, ice-cream makers smile as heat wave rises

This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies...

2024's 10 Best Web Series

The year was rich in content as far as Web series were concerned. The general bent was towards thrillers, and many of them were slick and entertaining. Shows that ran into their next seasons, like...

Why advertisers are spellbound by IPL

As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's...