As many as 80 brands are riding the digital and television broadcast this year.
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Women have been and continue to be an integral part of Tata Global Beverages' business, across the world, says Cyrus Mistry.
People flock to electronics shops to buy air conditioners.
Since its launch in 1985, Frooti has been an instant hit with kids.