The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......
In a first-of-its-kind deal, MTV has entered into a partnership with Hindustan Unilever (HUL), India’s largest fast moving consumer goods firm, for five of its best-selling brands. The deal......
Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtlyTwenty years ago, Coca-Cola, the......
'Don't object to change; understand why people like it.' IMAGE: Babul Supriyo in Khoya Khoya Chand (2024). Singer Babul Supriyo, who gave us hit albums like Sochta Hun and Kuch Aisa Lagta Hai,......
The Forbes Celebrity India 2018 list of the highest earning Indian celebrities is out, and it has so many surprises! For starters, the list has a lady in the top five for the first time since it......
Archis Patil was forced to abandon professional football after injuries, but his passion for the sport found other outlets, discovers Hitesh Harisinghani/Rediff.com He's gangly, seemingly......