Faced with a clutter of coffee houses and cafes that also serve the brew, the chain that has 119 stores in seven cities in India is looking at ways to differentiate its brand from the rest.
After McDonald's, Yum!'s dining chain will be the second fast-food brand to open in-store cafes to improve sales.
World's second-largest fast-food chain to launch its McCafe coffee brand in India on Monday.
'We were taking the Starbucks experience from the store to the home.'
Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances