The new entrant beats competition for the features it offers.
It has a feature rich cabin, well appointed interiors and competitive price tag.
It is cheaper than its competitors and comes loaded with much more features.
This can spark off a price war.
The car, the cheapest in its category, will compete against the Maruti Suzuki Dzire, the Honda Amaze, the Hyundai Xcent and the Tata Motors Indigo CS.
Hyundai's first made for India compact sedan will be available in both petrol and diesel engines.
This could be make or break product for the company.
Figo Aspire will be the company's first ever sub-4 meter sedan.
Demand rising for Maruti Celerio, Honda City, Hyundai Xcent, Nissan Terrano and Datsun Go, most of which were launched in 2014.
Car makers are either tweaking their existing engines or developing new powertrains to attain maximum mileage numbers and attract more buyers.
To continue its dominance in the compact sedan segment, which consists hard-nuts like Tata Tigor, Hyundai Xcent and VW Ameo, the numero uno carmaker has fielded third generation Dzire.
Zest buyers are forced to wait up to six weeks for the automated manual transmission version, available only on this car in the compact sedan segment.
The sub-4 metre sedan will be available with both petrol and diesel engines.
it will share the platform will Polo.
The company has already received bookings for 33,000 units so far.
New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited fight
India is the first country to launch the second generation Amaze and the car has been developed considering the needs and aspirations of Indian customers
The German company has invested Rs 720 crore to make this sub-4 meter car
'This is purely a brand sale. It includes the Ambassador with its variants. Peugeot is likely to relaunch the brand with multiple variants.'
Prime Minister Narendra Modi and industrialist Mukesh Ambani feature amongst the most searched personalities online this year, according to search engine Yahoo.
With fast changing mentality of the crowd here, the automakers are creating their own categories to attract more and more buyers.
The compact sedan Zest competes with the established brands like Maruti D'zire, Honda Amaze and Hyundai Xcent.
All the minor irritants can be overlooked when you can get automatic transmission, diesel fuel efficiency and a Honda badge, all for less than a million rupees, says Pavan Lall.
We can't wait to see Maruti Suzuki S-Cross and Hyundai ix25 hitting the roads.
Figo Aspire has got all the flavours that put it in a good position amid rivals
As other global car makers struggle in India to keep sales consistent, the Korean player has made a heady combination out of design, launches and localisation.
Exports in August were up 10.3 per cent to 12,472 units from 11,305 units in the same month of previous year.
According to industry data, for two months, sale of the Zest (7,359 units) were higher than that of Amaze (6,792 units).
'Salman and I would play table tennis and drive an ATV (All Terrain Vehicle) while shooting in Karjat. And he made me eat a lot of biryani!' Child actor Harshaali Malhotra shares her Bajrangi Bhaijaan experience.
Buoyed by strong sales, Maruti Suzuki, Hyundai and Honda have scaled up their annual targets, but others are still stuck in low gear
Auto manufacturers are busy filling up their portfolio with cars catering to each and every possible segment
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