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PM's lockdown address best in terms of TV ratings

The telecast was viewed by 197 million Indians, higher than the Indian Premier League final -- which was watched by 133 million, reports Sohini Das. IMAGE: A man wearing a mask watches Prime......

Lockdown pushes up TV viewership to record levels

News viewership was the biggest gainer during the first full week of lockdown, growing 298 per cent versus the pre-COVID period between January 11 and 31. Ramayana, whose rerun has begun on......

The mistakes companies make...

How Bajaj, Colgate, Raymonds, Zee lost out..Strategic errors have hurt many companies, says adguru Sandeep Goyal. IMAGE: A Bajaj Chetak advertisement. Photograph: Kind courtesy Bajaj   Hamara......

TV had a good year in 2018

'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India. Photograph: Kind......

Brands find it's not Mushkil to plug into KJo's Dil

Facebook, Airbnb, Paytm, eBay join the film’s cast of brands, look to connect with young audiences. While brand associations have become the norm for Bollywood films, Fox Star Studios took......

RBNL rebrands its television channel as 'Big Magic Ganga'

As the Ganga is making big headlines, courtesy the Modi government, at least one television channel is taking inspiration from the name of the holy river. Big Magic Bihar and Jharkhand, run by......

Lockdown Effect: New TV channels strike gold!

Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.Vanita Kohli-Khandekar reports. Kindly note the image has......

How Dangal TV beat Star and Zee

Is Dangal TV a flash in the pan?Vanita Kohli-Khandekar reports. Photograph: Kind courtesy StockSnap/Pixabay Is it a flash in the pan or the making of a new broadcasting power? In April this year,......

Why India likes shows like Mahakali, Naagin 3, Porus...

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.Ritwik Sharma and T E Narasimhan report. IMAGE: Anita Hassanandani, Surbhi Jyoti and......

Hindi TV channels lose 1/5th of their audience

The problem is not that more people are not watching more TV, but that they are not finding anything of interest on Hindi television, says Vanita Kohli-Khandekar. IMAGE: Sriti Jha and Shabbir......

If not TV, what is young India watching?

According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms......
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New TV channels strike gold!

Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.Vanita... ...

http://www.rediff.com/movies/report/lockdown-effect-new-tv-channels-strike-gold/20200603.htm

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