The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
The three are Kaun Banega Crorepati 4 on Sony, anchored by Amitabh Bachchan; Bigg Boss 4 on Colors, starring Salman Khan; and Masterchef India on STAR Plus with Akshay Kumar.
The problem is not that more people are not watching more TV, but that they are not finding anything of interest on Hindi television, says Vanita Kohli-Khandekar.
Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.
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