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When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

'A lot of the start-up stuff is inexperience coupled with arrogance'

'All businesses have to be run for business, for profits on a sustainable basis.''It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's......

Budget 2012: Rearranging the chairs on the Titanic deck

The budget is evidence that we have no strategic plans to successfully compete in the evolving world.If this government were running a business, the board would fire it without a second thought,......
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