Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.
In 2013-14, Tata Motors produced 21,358 Nano models against the plant capacity of 250,000 vehicles.
Maruti Suzuki has topped the after-sales customer service satisfaction.
Code-named Pelican, bigger hatchback with new petrol and diesel engines may hit the road next year.
'The launch of the vehicle was successful beyond expectation'.
The Tata Nexon and Mahindra Marazzo ace the safety ratings, but what about other Made in India cars? How safe is the car you drive?
According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.
Tiago comes with a good fuel efficiency of 23.84 km/ltr on Revotron 1.2L petrol and 27.28 km/ltr on Revotorq 1.05L diesel.
Scorpio's All Wheel Drive variant is the cheapest.
Take this quiz to know the personality traits of cars owners.
Tata Zica was designed by an international team resulting in a more modern look.
The commercial vehicle business is one of the mainstays for the Tata group, highlighting the importance of Girish Wagh's appointment.
Dealers of Tata Motors in most parts of the country have stopped placing orders for this small car in the last three-four months and the showrooms are displaying contemporary models such as Tiago, Tigor, Hexa and Nexon.
Under its Turnaround 2.0 programme, Tata Motors will work to improve its sales capabilities -- "as the product itself is not enough" -- use experiential marketing to excite the market and cut costs to make its offerings more competitive.
Five out of the top 10 companies in Fortune 500 list of Indian companies are from the oil sector.
Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.
Zest buyers are forced to wait up to six weeks for the automated manual transmission version, available only on this car in the compact sedan segment.
The price differential has been upwards of 20%.
A car buyer must study various offers available while buyinga car
According to a senior Tata Motors official, the company is taking aggressive steps to correct its product portfolio, with a more 'cleverly defined and targeted strategy'.
Maurti and Hyundai recorded jump in sales in May.
Maruti sold 191 units of SX4 sedan in January 2014.
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