Pepsi fires the first salvo by sewing up pouring rights with eight of the nine IPL teams.
The cola wars will no longer be restricted to Coke and Pepsi, with their Latin American competitor Ajegroup setting up shop in India.
Coke's latest commercial for the summer opens in a desert with children enjoying a game of cricket despite the blistering heat.
'Big Billion Day' scheduled for October 6 is inspired by flat number where co-founders began their journey.
The cola war between Coke and Pepsi is extending to the IPL turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20 league.
Cola wars are pass, it's things like mobile phone services that are the real competition for Coke products, said Neville Isdell, chairman and chief operating officer of Coca-Cola, the world's largest beverage company. In India, strategy is no longer about competing with global rival PepsiCo or other local soft drink brands. Instead, it's about influencing consumer choice away from such purchases as rock-bottom pre-paid mobile cards to buying a Coke product.
Coca-Cola and Pepsi, which have triggered books and case studies on the cola war, are ready to battle each other on a new turf in India: fruit drinks. Pepsi is said to be ready with Tropicana Twister, an orange drink, to take on Coca-Cola's Minute Maid, which debuted in India in February and went national in May.
They may not exactly be making great profits, but three airlines are fighting each other out on the billboards.
PepsiCo will file a petition in the Kerala high court on Friday challenging the Kerala government's August 11 order banning the sale of some of its products in the state.
The region constituted more than 31percent of the segment's total sales volume in 2016.
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
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Happy New Year's moral compass has been twisted so bad that it looks more like a piece of Fusili, says Paloma Sharma.
Amit Jain tells Shyamal Majumdar about his dream to make Uber the 'safest place in the city'
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