To have a bigger slice of the estimated Rs 2,698-crore market growing at 25 per cent, Coca-Cola India has unveiled the summer campaign for its mango drink, Maaza.
Just four years before, Coke factories consumed over four litres of water for every litre of beverage sold. Now, it is 2.5 litres, a reduction of 34 per cent.
The Tata Group has been named the world's eleventh most reputed company, according to a study compiled by United States-based Reputation Institute.
They are evaluating realignment of warehouses and supply chains, besides exploring locations to set up hubs and shutting down some distribution centres
The company said it is launching its new television commercial in India as part of the 'Brrr' campaign, which has run in around 41 markets across the globe.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
The Union finance ministry may have to battle it out in court with the sponsors of the Indian Premier League cricket tournament to make them comply with its service tax payment demands.
The knowledge component and managerial competence gives Indian companies an edge to be competitive, says B S Prakash.
When Syed Firdaus Ashraf received messages last weekend, asking him to boycott Chinese goods, he laughed.
The 14-member Committee, headed by additional chief secretary K Jayakumar, also recommended setting up of a tribunal to take the legal process forward since it would not be possible to the affected people to individually fight the legal battle.
Global Cola majors Pepsi and Coca-Cola have decided not to sell their high calorie sugary products in primary and secondary schools across the globe.
Some of the country's leading FMCG companies they include Nestle, Coca-Cola and Tata Coffee - are investing over Rs 1,800 crore (Rs 18 billion) in the next few months to expand capacity or for inorganic growth.
Sri Lanka might have handed India its biggest ODI defeat in terms of balls remaining on Sunday, but captain Kumar Sangakkara feels the islanders' best victory against the team came way back in the year 2000 in Sharjah.
Amul, non-government organisations reach out to buyers through the virtual world, which is free.
The actor is ready with the Kannada film which also stars Anjana Sukhani and Yuvika Choudhary.
FSSAI will put the draft guidelines in front of a seven-member expert committee.
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
Football usually plays second fiddle to cricket in India when it comes to the popularity of the two sports. But international football has a huge fan base.
Among his many achievements, his 49 ODI centuries stand out as a testament to his mastery of the format.
While 89 per cent of executives in India said innovation was key to economic growth, in the US, only 72 per cent said innovation was important.
An inside look at how some members of the Celebrity 100 made their money this year.
The actor has inked an endorsement deal with a new Telecom entrant.
The second leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off in Kolkata on Friday. The star attraction, aside from the Trophy itself, was Germany legend and FIFA World Cup-winning captain Lothar Matthaeus, who led the unveiling at the trophy's first-ever visit to India.
Leading TV channels will see a blackout of spot advertising from midnight tonight after Hindustan Unilever, Procter & Gamble, Airtel, Pepsi, Coca-Cola and Reliance Communications, among others, directed their media-buying agencies not to book such advertisements on 16 news and entertainment channels, including NDTV, Network 18, Zee News, Star News, starting October 16.
It was on April 22, 1998, when bating great Sachin Tendulkar hit a magnificent 143 against Australia that helped India qualify for the final of the Austral-Asia Cup in Sharjah. Just when things looked out of reach, Tendulkar stepped up with the bat and although India could not win the contest his splendid knock ensured that they made it to the final ahead of New Zealand.
Traditional heavy spenders on cricket properties Vodafone, car maker Hyundai Motors, Reliance Communications and soft drink major Coca-Cola have decided to stay out of the bidding for the sponsorship of the Indian cricket team with the Board of Control for Cricket in India setting a steep base price to Rs 510 crore for a four-year deal for one of cricket's most coveted sponsorships.
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
With Doordarshan opting out of the simultaneous coverage of the India-South Africa three-test match series, sports channel Neo Sports the exclusive telecast rights holder for the series hopes to rake in Rs 70 crore in advertising revenue. Neo Sports has eight on-air sponsors (two co-sponsors and six associate sponsors). Coca-Cola, Airtel, Hero Honda, Pidilite and Asian Paints are putting about Rs 26-28 crore, while the remaining amount will come from spot selling.
There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
Cola wars are pass, it's things like mobile phone services that are the real competition for Coke products, said Neville Isdell, chairman and chief operating officer of Coca-Cola, the world's largest beverage company. In India, strategy is no longer about competing with global rival PepsiCo or other local soft drink brands. Instead, it's about influencing consumer choice away from such purchases as rock-bottom pre-paid mobile cards to buying a Coke product.
The high court, while directing the companies to make 'a complete and full disclosure', had asked them to either declare that soft-drinks did not contain pesticide residues. Challenging th HC order, the two MNCs had moved the apex court in August 2005 on the ground that such a disclosure could not be printed on their bottles without fixation of standards by the central government.
Coca-Cola and PepsiCo have already announced plans to enter the milk-based beverages segment in the country. Reliance Retail, which has entered the diary segment with Dairy Pure, its milk brand, may also expand into niche categories. Industry observers believe that Bharti Retail may also be working its way towards marking an entry into the dairy space.
Google's comments echo figures released recently by AT&T and O2, which carry the iPhone exclusively in the US and UK respectively.
Coca Cola has got a clean chit from TERI for eco compliance. Its report said Coke meets with all Indian regulatory requirements.
The Supreme Court on Wednesday refused to grant any interim relief to the Kerala government, which had challenged the Kerala high court's decision to lift a ban imposed on sale of Pepsi and Coke in the state.
Internet search engine giant Google has emerged as the world's number one brand and is also the first one to touch the $100 billion value mark, despite the tough economic environment.According to the fourth annual BrandZ top 100 most valuable global brands ranking, Google is the number one brand with a value of $100 billion and is way ahead of Microsoft which is at the second rank with a value of $76.2 billion.
Coca-Cola in India in partnership with Know & Grow with Derek has launched of Limca Book of Records Quiz 2009.
The issue of labelling pesticide content on soft drink bottles is pending in the Supreme Court.
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