Brand IPL has become stronger than ever and doesn't see any threat from the growing number of T20 leagues globally, its chairman Arun Dhumal said on Saturday as he steered clear of the speculation swirling around a tournament backed by Saudi Arabia.
Kings XI Punjab owner Ness Wadia said the spot-fixing scandal that rocked the Indian Premier League last year has made a dent on brand IPL.
According to the report, published on Tuesday, the event's prize money of $4.2 million is much more than the combined prize money of all other sports leagues in the country.
For advertisers, the cricket carnival remains the single-biggest impact window.
The brand value of Indian Premier League will not get affected by the recent ball tampering scandal that rocked the cricketing world, feels Royal Challengers Bangalore wicketkeeper Parthiv Patel.
The Indian Premier League has emerged as a global sports brand, but some people are trying to 'destroy' the T20 league and new controversies are being created every year, forcing the Board of Control for Cricket in India to consider shifting the cash-rich tournament abroad in 2017, IPL chairman Rajeev Shukla said
Sheela Bhatt explores the tangled web of deception, lies and money woven by IPL Commissioner Lalit Modi, former BCCI chief Sharad Pawar and the UPA government.
The BCCI will float tenders for IPL's media rights for the 2023-27 cycle as early as the coming week and complete the e-auction in two months.
The Indian Premier League's media rights for the next five years have been sold for a whopping Rs. 48,930 crore, said BCCI secretary Jay Shah on Tuesday.
The board has learnt from the harsh lessons of the 2021 edition when the tournament had to be suspended midway due to the raging pandemic and could only be completed in the UAE four months later.
The new IPL title sponsor to replace Chinese mobile phone company VIVO will hold the rights for only a four-and-a-half-month period and the highest bid may not necessarily end up being the winning one, the BCCI stated on Monday.
In terms of viewership, the IPL even outperformed some of the pay-per-view matches of the Premier League in Britain.
The Board of Control for Cricket in India president Sashank Manohar said the brand IPL won't be affected due to the decision taken by board to terminate the franchise agreements of IPL teams Kings XI Punjab and Rajasthan Royals.
Suspended Indian Premier League commissioner Lalit Modi on Sunday said his voluminous reply to the first BCCI showcause notice is not to defend himself but salvage the image of the Twenty20 event. 'My reply is not about defending Lalit Modi. It's about defending brand IPL,' Modi tweeted.
With Cricket Australia repeatedly stressing on the "unrealistic" challenge of hosting the 16-team T20 World Cup in October-November, the likelihood of having the IPL has increased significantly in a year thrown haywire by the COVID-19 pandemic. The ICC recently pushed its final decision on the T20 World Cup to next month but the BCCI has already zeroed in on the September-October window for the tournament.
100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.
Playing down Justice Mudgal committee's report on corruption in the IPL, Royal Challengers Bangalore owner Vijay Mallya said scandals were a part and parcel of the every sport and the brand value of the cash-rich event remained unaffected.
IPL will always be the safest bet for advertisers from April to June.
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