Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages.
The likes of megastar Amitabh Bachchan, cricketers Sunil Gavaskar and Rahul Dravid, veteran filmmaker Shyam Benegal, novelist Shobhaa De among other prominent public figures have chronicled the story of the 'little girl in polka dots' in a book now.
Paying homage to father of white revolution in India Dr Verghese Kurien, who catapulted India from being a milk-deficient country to the world's largest milk producer, 'Amul's' mascot for the first time ever was seen weeping (since 1964) in an advertisement.
Adman Rahul da Cunha fondly remembers his uncle, who passed into the ages on January 7.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Boardroom disputes have marked the tenure of pretty much every chairman of the co- operative - from its founder Verghese Kurien to Chaudhary's predecessor, Parthi Bhatol.
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The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
Amul Co-operative Ltd takes dig at CBFC chief Pahlaj Nihalani.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
Yes, the girl in a polka dotted dress, with a matching bow in her hair, for whom no subject is taboo, no individual beyond her jibes, whom we know fondly as the Amul Girl, has just completed half a century peering down billboards.
This is one controversy the Amul girl can't make fun of. For, it is about the company and the brand she has been endorsing for over 30 years.
Amul is overhauling its branding and distribution strategy to keep pace with the changing times.
The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products.
Paloma Sharma asked some of the cosplayers of Mumbai Comic Con to tell us what they did when they weren't dressed up in costumes.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
Bhargavi Zaveri & Radhika Pandey explains how complexities of foreign exchange rules are used by India Inc to dispute contractual obligations.
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
The AIB Roast of Karan Johar, Arjun Kapoor and Ranveer Singh may not have gone down well with certain sections of people, but Bottoms Up's incisive social commentary, peppered with delightfully subtle double entendre, still enjoys unprecedented success.
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