Bharat Taxi, India's government-backed cooperative ride-hailing platform, is striving to overcome competition from giants like Ola and Uber while promoting digital adoption and fair practices for its driver-partners.
Key Points
- Bharat Taxi faces stiff competition from established ride-hailing giants like Ola and Uber.
- The platform aims to address digital adoption challenges among its driver-partner base through training and awareness programs.
- Bharat Taxi operates on a zero-commission, subscription-based model, differentiating itself from conventional ride-hailing services.
- The cooperative model seeks to empower drivers with sustainable earnings, social security, and cooperative ownership.
- Expansion plans include phased rollouts to Tier 2 and Tier 3 cities, eventually reaching district and tehsil levels across India.
Cooperation Minister Amit Shah on Wednesday told Parliament that Bharat Taxi -- the government-backed cooperative ride-hailing platform -- is grappling with early-stage hurdles, including stiff competition from established private aggregators such as Ola and Uber, and resistance to digital adoption among sections of its driver-partner base.
Responding to a query in the Rajya Sabha, Shah said in a written reply that "efforts are being made to address these through welfare and awareness, training, and improved user experience along with e-governance tools".
Registered under the Multi-State Cooperative Societies Act, 2002, Bharat Taxi was established on June 6, 2025, by eight national-level cooperative institutions and formally launched on February 5 this year.
As of March 23, the platform had onboarded approximately 4.31 lakh driver-partners.
The service is currently operational in Delhi-NCR and three Gujarat cities -- Ahmedabad, Rajkot, and Surat -- with driver onboarding underway in Chandigarh and Lucknow. The government plans to roll out services in phases to Tier 2 and Tier 3 cities, and eventually to district and tehsil levels across the country over the next three years.
Bharat Taxi's Strategy for Growth
Shah said Bharat Taxi has proposed a raft of measures to drive adoption, including city-wise expansion, awareness campaigns, and driver onboarding initiatives backed by welfare-oriented provisions.
"The focus remains on ensuring sustainable earnings, social security, and long-term empowerment of driver-partners through cooperative ownership," he said.
The Cooperative Model
Unlike conventional ride-hailing platforms, Bharat Taxi operates on a subscription-based model under which drivers are members and stakeholders of the cooperative -- not merely service providers. The platform's key differentiators include a zero-commission structure, transparent fare mechanisms, and cooperative governance, all aimed at maximising earnings retention for drivers.
The cooperative also seeks to address long-standing grievances in the gig economy: eliminating commission-based exploitation, promoting participatory decision-making, and providing access to social security benefits -- while offering commuters safe and affordable rides.
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