Diwali fashion is taking a new meaning this year.
Film folk have urged their followers on social media to wear outfits made by Indian artisans through Prime Minister Narendra Damodardas Modi's initiative #Local4Diwali.
Here's looking at some of the ladies, who are giving these lovely local designs the platform they deserve.
Kriti Sanon tells us, 'I have always loved wearing local brands and designers!'
'This festive season, join me in supporting our local artisans, designers and weavers by going #Local4Diwali. Here, I celebrate their spirit and dedication in these 2 beautiful ensembles made in India!'
Bhumi Pednekar: This Diwali let's be #Local4Diwali :) I've always loved our home grown brand by my forever fav @nikhilthampi . Let's support our culture, our artisans and be #Vocal4Local.
Mandira Bedi: It's that time of the year.. when you #dressfordiwali ... and #local4diwali it must be.
This #nationalhandloomday support our Weavers, our Artisans who are Artists in the truest sense of the word. This #diwali make their Diwali.
Mouni Roy: I feel most like myself in Indian outfits! I love em! Our weavers and artisans are our national treasures. They have been bringing us joy, colouring our lives and lighting up our homes for years.
As we navigate through these challenging times, it is our responsibility to support them and our home grown textile companies, establishments and designers.
On National Handloom Day, I am exhilarated to have bought some beautiful diyas from a local shop and shopped for lovely ethnic wear designed by an extremely talented local designer and now it's your turn to go #Local4Diwali.
Tisca Chopra: Wearing #MadeInIndia textiles gives me such joy. Indian weaves and textiles are the envy of the world ..
This festive season I plan on celebrating local artisans and weavers by wearing and gifting Indian made textiles and weaves.
Aditi Rao Hydari: Love this handloom sari from @suta_bombay This Diwali, let's support and shop local.
Raveena Tandon: Just when the festive season is nearing us, it's time for us to make the festive season special for our local artisans, designers and weavers by supporting them by going #Local4Diwali.
Come forward and show your support and bring a smile to many faces.