Rohit Shetty has grand plans for the release of his long awaited action thriller Sooryavanshi which opens in theatres on November 5.
While no official statement has been made on the release plans, inside sources say the strategy will be to flood theatres with the product to the extent that the audiences have no choice but to visit a theatre to watch the film.
"They will release Sooryavanshi on a record number of screens," a source tells Subhash K Jha, adding, "This will be the do-or-die moment for the Hindi film industry. The producers are planning to reserve a minimum of 2,600-2,800 screens."
As far as the relative non-performance of Akshay Kumar's previous release Bell Bottom is concerned, the source says the Sooryavanshi team is not worried.
"Akshay Kumar's period films like Kesari, Gold and Bell Bottom fareD relatively less successfully as compared to his contemporary takes in the Housefull series, Toilet: Ek Prem Katha, Padman and Gabbar Is Back."
Roshan Singh, a leading exhibitor in Bihar, feels, "If Sooryavanshi doesn't bring back the audience, nothing will. James Bond has also failed. Only Akshay Kumar can save Hindi cinema."