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India is our main focus: Worldspace

July 04, 2006 15:35 IST
Nasdaq-listed satellite radio service provider, Worldspace, has said it will expand content offering for Indian subscribers and focus on regional markets in its efforts to increase customers in the country.

"India is a primary market for us and we have aggressive plans for the country. In fact, of the $11.6 million (nearly Rs 50 crore) revenue we had globally in 2005, as much as $3.4 million was from India," Arti Mehta, chief marketing officer, Worldspace India, said at the launch Worldspace's signature tune composed by music director A R Rahman.

The company said it would conduct extensive market research and offer products on demand.  "Even though our present portfolio includes a host of genres, we would still offer whatever the consumers demand," Mehta said. 

Worldspace, which has made an investment of $300 million  for its India related operations currently has 110,000 subscribers in the country, which is a significant  jump from 21,000 subscribers in 2005.

 With 40 radio channels across a wide genre ranging from music, news, spiritual, wellness and sports, Worldspace - which is a paid service - says it does not see competition  from the mushrooming FM and radio channels.

 "Worldspace is an altogether different medium from FM and is rather complimentary to FM channels. Apart from a digital quality sound beam, our subscribers have access to the content 24 hours a day without being interrupted by advertisements," Tedros Lemma, corporate vice president, Worldspace Inc said.

The monthly subscription rate for Worldspace in India is Rs 150 a month, Mehta said.

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