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Which magazine is known for Big Mac Index?

September 19, 2006 09:21 IST
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Biz literature

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1. Name the Indian businessman who wrote In the Shadow of the Mahatma: A Personal Memoir.
a) G D Birla
b) J R D Tata
c) Adi Godrej

2. Who was named one of the 100 most influential people of 2004, 2005 and 2006 by the Time Magazine?
a) Larry Page
b) Bill Gates
c) Amartya Sen

3. Who is the author of the autobiographical book Losing My Virginity?
a) Dr Philip Kotler
b) Amartya Sen
c) Richard Branson

Wrong! Try again..
Wrong!
The correct answer is Richard Branson.
The actual title of the book is: Losing My Virginity: How I've Survived, Had Fun, And Made a Fortune Doing Business My Way. Sir Richard Charles Nicholas Branson, the British entrepreneur, is best known for his Virgin brand, a banner encompassing a variety of business organisations.
Correct!
The actual title of the book is: Losing My Virginity: How I've Survived, Had Fun, And Made a Fortune Doing Business My Way.
Sir Richard Charles Nicholas Branson, the British entrepreneur, is best known for his Virgin brand, a banner encompassing a variety of business organisations.

4. Which financial newspaper/journal/magazine is famous for Big Mac Index, which uses the price of a big hamburger sold by McDonald's as an informal measure of exchange rates?
a) BusinessWeek
b) The Economist
c) Consensus

Wrong! Try again..
Wrong!
The correct answer is The Economist.
The Big Mac Index was introduced by the newspaper in 1986 as a humourous illustration and has been published more or less annually since then. The index also gave rise to the term burgernomics.
Correct!
The Big Mac Index was introduced by the newspaper in 1986 as a humourous illustration and has been published more or less annually since then. The index also gave rise to the term burgernomics.

5. A book by Sara Gay Forden subtitled 'Sensational story of murder, Madness, Glamour and Greed' is a story of which fashion house?
a) Dolce
b) Versace
c) Gucci

Wrong! Try again..
Wrong!
The correct answer is Gucci.
The book -- House of Gucci -- tells the tale of Italian fashion and leather goods label. Gucci was founded by Guccio Gucci in Florence in 1921.
Correct!
The book -- House of Gucci -- tells the tale of Italian fashion and leather goods label. Gucci was founded by Guccio Gucci in Florence in 1921.

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